When the fine folks with the City of Edmonton asked us to help them with user research and site usability for the Edmonton.ca redesign, we realized that this was a great opportunity to help improve the lives of Edmontonians.
With traffic topping over 1 million visitors and 4 million page views per month, Edmontonians visit Edmonton.ca to find information on transit schedules, city bylaws, business licenses and city news, to name a few of the many topics available on the site.
Citizens needed a site that would allow them to easily locate information, while the City needed a channel for communicating out to the citizens. The redesign of Edmonton.ca offers an effective communication channel for the City.
The number of site visitors has increased significantly, and those visitors are more engaged since the site redesign. Staff in cities across North America have contacted the folks at the City of Edmonton to learn more about how they created such an effective tool for communicating with their citizens.