Affective Design
With education and experience across a wide range of design disciplines, Affective Design’s unique interdisciplinary approach can help you address today’s complex business problems with elegant design solutions that delight your customers.
We’re a trusted user experience consultancy based up in snowy Edmonton, Alberta, Canada. Luckily, the cold hasn’t kept our ideas on emotional design and our work for clients across North America from having international impact.
We create products, applications and websites that balance form & function with usability and delight. This results in products that are engaging and easy to use, while efficiently accomplishing the task they were created for.
Our design process includes insights drawn from our interdisciplinary education and experience in graphic design, art, psychology, product design, human factors, cognitive psychology and business analysis, helping you realize your business goals while enhancing your customer’s experience.
Click to see examples of our work in usability, information architecture and interaction design or read more about our principal below.
Our principal has spent the last eight years studying how design affects emotion and how emotion affects design.Trevor van Gorp has been working in design and visual communication for over 16 years (since 1994) and in usability, information architecture and interaction design for products, software and websites for over 8 years.
Trevor holds a BFA in Graphic Design and a Master’s in Industrial Design and Human Factors. Trevor has spent the last eight years developing an in-depth understanding of emotion & psychology and their application in the practice of design.
He is the coauthor of the upcoming book “Design for Emotion“, a guide to designing emotional experiences, set to be published with Morgan Kaufmann in 2012.
Prior to founding Affective Design, Trevor helped build nForm User Experience into one of Canada’s leading UX firms through his work on projects and deliverables like the UX Methods Cards, Swimlanes and Experience Maps.
He is a member of the Information Architecture Institute (IAI), the Industrial Designers Society of America (IDSA), the Association of Canadian Ergonomists (ACE), and the Design & Emotion Society (D&E) and has given presentations on the topic of design and emotion at conferences in Canada, the U.S. and Sweden.
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