Who We Are

Our Education and Experience

We’re committed to creating usable, engaging experiences that improve people’s lives, one product at a time.

With education and experience across a wide range of design disciplines, Affective Design’s unique interdisciplinary approach can help you address today’s complex business problems with elegant design solutions that delight your customers.

We’re a trusted user experience consultancy based in Edmonton, Alberta, Canada.

Customized Design Process

Our design process allows you to surpass your business goals while enhancing your customer’s experience.

We create products, applications and websites that balance form & function with usability and delight. This results in products that are engaging and easy to use, while efficiently accomplishing the task they were created for.

Our design process includes insights drawn from our interdisciplinary education and experience in graphic design, art, psychology, product design, human factors, cognitive psychology and business analysis, helping you realize your business goals while enhancing your customer’s experience.

Click to see examples of our work in usability, information architecture and interaction design or read more about our principal below.

Our Principal

Principal, Trevor van GorpOur principal has spent over 10 years studying how design communicates emotion and personality, and how this affects what we choose and use.

Trevor van Gorp is the coauthor of “Design for Emotion“, a guide to designing emotional experiences, published with Morgan Kaufmann in July, 2012.

Trevor has been working in design and visual communication for over 20 years (since 1994) and in usability, information architecture and interaction design for products, software and websites for over 9 years.

He holds a BFA in Graphic Design and a Master’s in Industrial Design and Human Factors, and has spent the last nine years developing an in-depth understanding of emotion & psychology and their application in the practice of design.

Prior to founding Affective Design, he helped build nForm User Experience into one of Canada’s leading UX firms through his work on projects and deliverables like the UX Methods Cards, Swimlanes and Experience Maps.

Trevor is a member of the Information Architecture Institute (IAI) and the Design & Emotion Society (D&E) and has given presentations on the topic of design and emotion at conferences in Canada, the U.S. and Sweden.

Contact us or click to learn more about our work.